Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

The screen, which has been dubbed retinal e-paper, has a resolution beyond 25,000 pixels per inch. "This breakthrough paves the way for the creation of virtual worlds that are visually ...

ABSTRACT: The advent of virtual reality (VR) has introduced new avenues for treating mental health conditions such as post-traumatic stress disorder (PTSD), anxiety, and depression. These conditions ...

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...

A visit to the mountain gorillas, thanks to VR: Technology is making the lives of threatened species more tangible. Environmental groups can use immersive images to raise awareness and funds for ...

The salesperson hawking Brother printers on Taobao works hard—like, really hard. At any time of the day, even when there’s no audience on the Chinese ecommerce platform, the same woman wearing a white ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

Disney has teamed up with Shopsense to link streaming ads to branded digital storefronts that allow viewers to shop the fashion, products and themes seen on, or inspired by, the content they are ...

Abstract: The integration of generative artificial intelligence (AI) with virtual reality (VR) is reshaping how immersive environments are designed, personalized, and experienced. Unlike traditional ...

As virtual reality technology continues to develop, more colleges and universities are integrating it into the student experience inside and outside of the classroom. A recent survey of chief ...