The market is witnessing a decisive shift as OEMs aggressively utilize captive inventories to reclaim share from independent ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Suzanne is a content marketer, writer, ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Business-to-business (B2B) sales play a crucial role in facilitating transactions between companies. Unlike business-to-consumer (B2C) interactions, where businesses sell directly to individual ...

Supreme Court hands 'huge' loss to Trump and DeSantis over illegal Florida law Travel Update: New Tax for Americans Visiting Mexico’s Hotspots. ‘Ridiculous prices’ blamed for slump in Las Vegas ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

Rohan Joshi is the CEO and co-founder of Wolken Software, a leading IT service management and customer service desk software provider. While much of the focus for leveraging AI-based technologies to ...

The top 100 most valuable B2B brands are collectively worth a quarter of a trillion US dollars (£198bn) more in 2024 compared to last year, according to new figures from Brand Finance. This represents ...

They’re intended to make the user appear desperately clever and the recipient stupid. ‘Monetizatory’. ‘Accessibilitization’. ‘Engagementized’. And the rest. Knobs, the lot of them. Social media ...