On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble ...

Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering ...