In Part 2 of this blog series (Overview & Part I are here), the focus is on the criteria, components and considerations for your ideal KPI Dashboard. When it comes to determining what you want from a ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

ServiceMax puts FSM into a wider context with new Tableau dashboards in Asset 360 and ServiceMax Core, and brings asset data to the SFS mobile app. ServiceMax yesterday rolled out new features in its ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. KPIs are the key performance indicators of a business. They ...

Lucknow: Aiming to ensure transparency and impart quality education, the state govt will now monitor the functioning of state ...