New data from Arnold Clark shows managers and directors accounted for the largest share of its EV buyers in 2024, ahead of ...

India's ill-conceived and hurriedly adopted inflation targeting is one such initiative that needs to be carefully evaluated ...

The GAA has today published a set of recommendations aimed at targeting the dramatic demographic changes which have taken ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

Instacart shoppers may be paying very different prices for the exact same groceries, a Consumer Reports investigation finds ...

Molson Coors launches 'Just Bring the Beer' to target millennials and Gen Z, a consumer marketing shift towards memorable ...

Targeted growth of new and existing clubs and support for clubs who struggle to field 15 players are part of the ...

From shop-in-shops to concepts targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

Meta CMO Alex Schultz discusses his unique career path, retiring the ‘performance versus brand’ debate and why finance is ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Hypetap Intelligence, the research and analysis arm of Australian influencer marketing agency, Hypetap, has released new data highlighting a significant divergence in how different generations engage ...

If Uganda does not develop a clear, sovereign policy on external labour recruitment, we risk repeating the mistakes of our past, allowing external powers to determine the fate of our young ...