Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

A large portion of advertisements on websites and apps—about 30 -40%—are never seen by human eyes, never processed by human minds, and never shown to real users at all. According to mFilterIt, a ...

First-of-its-kind analysis of hundreds of climate-related advertisements from BP, Chevron, ExxonMobil and Shell suggests that ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing ...

Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his ...

For much of the political world, 2025 was a year of transition. Here's what those changes mean for campaigns in 2026.

The experience of a number of heirs highlights unsettling questions about Prop 19 that was narrowly approved by 51% of ...

In the first scene of the ad, we cut to a man's hand picking up the bottle from the center console of a truck, but he is ...

Spotify Wrapped is an annual campaign by the popular streaming music platform. Since 2015, the streaming service has been repackaging user data – specifically, the listening his ...