A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec with NIQ, Nielsen, Quotient and Ipso, ...

With political and economic uncertainty looming over New York City’s business climate following Tuesday’s mayoral election, Stamford officials this month are launching a marketing campaign aimed at ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

It’s silly. It’s sassy. It can’t spel too good. But Dunkin’s Spidey D doughnut campaign may soon enter the canon of the Canton-based company’s most memorable marketing moments. Spidey D what, you ...

SYDNEY, Oct 14 (Reuters) - Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its ...

Cl0p-linked threat actors are targeting Oracle E-Business Suite users with spear-phishing emails claiming theft of sensitive ERP data. Oracle E-Business Suite users beware: Hackers may (or may not) ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min On the same day that federal ...

Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress Julianne Moore urging people to be proactive as they age to lower their risk of ...

Coming to university from a BTEC background can feel daunting. I knew I had the potential to succeed, but I also worried about how different higher education might be. Choosing Queen Mary University ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...