The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Chinabank's digital campaign for its redesigned mobile app was distinguished as the Best Program in Digital Marketing at the ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...