Darrell Hayden, the recently engaged instructor of identity design at the Academy of Art, completed a 10-week project where 16 of his students redesigned the NCAA Division II Pacific West Conference ...

The San Francisco Municipal Transit Agency released a new logo Tuesday. Fortunately, it harks back to their “worm” logo created in the mid-1970s by graphic designer Walter Landor. “The new SFMTA logo ...

Soon, San Francisco’s buses and streetcars won’t be the only ones flaunting one of The City’s most iconic logos. Now, one of San Francisco’s semiprofessional soccer teams will be donning Muni’s “worm” ...

X officially replaced its sign on the San Francisco building formerly known as Twitter Headquarters Friday. Workers put up the company’s new logo, a X, on the roof of the building Friday evening.

SAN FRANCISCO (KGO) -- The big blue bird logo from the Twitter San Francisco headquarters is up for auction. This logo is about 12 feet tall, nine feet wide, and weighs in at roughly 560 pounds. The ...

SAN FRANCISCO — The San Francisco Giants will support Pride Month on the field and on their uniforms and caps. On Saturday against the Cubs, the Giants will feature Pride colors in the SF logo on ...