Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now it is every 3 weeks, 21 ...

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Dynamic Search Ads helps target searchers where traditional keyword targeting fails to reach them, according to Jeff Baum. Google recently announced a series of updates to AdWords. Once update points ...

Google Search AI Mode users are starting to see ads appear in results. These ads are shown as sponsored content.

Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...