Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

A Disney short film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of ...