In the dynamic landscape of B2B commerce, businesses are continuously seeking innovative strategies to stay ahead of the competition. Assisted sales, a concept that combines technology and ...

The B2B sales cycle is typically long and complex, and the sales demo plays a key role. When sales and dev teams have to collaborate, though, it makes things more complicated. Yoav Vilner, co-founder ...

Famously, only about 5% of B2B buyers are looking to purchase at one time. The Drum asked its members for their thoughts on ...

MarketStar, the pioneer and global leader in Sales-as-a-Service(R) , announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix(R) Assessment 2025.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences. Early ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a ...

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

Opinions expressed by Entrepreneur contributors are their own. This year will be known as the year enterprises became artificially intelligent. Research by Gartner suggests that interest in new big ...

B2B sales are now a team effort that requires scalable personalization that can apply to the entire organization. COVID transformed the B2B buyer journey, and companies need to adjust their ...

Service®, announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix® ...