This paper argues for the adoption of the theory of organizing and sensemaking framework as the theoretical underpinning of the personal selling process in a relational selling context. For relational ...

Many sales cycles are stalled. Whether your team is selling print, services, direct mail, software, equipment, or products, the current situation has many sales cycles stuck and delayed. Your sales ...

Marketing success can often be difficult and hard to understand. Successful business marketing can often be elusive, but every leader knows that good marketing is essential for continual business ...