Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn't know the dates. Now, Google said this ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on ...

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost ...

Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying on phone leads will need to transition to Responsive Search Ads ...

Creative agencies and brands are frustrated with the amount of assets they need to develop for campaigns. It has become costly, complicated and expensive. These challenges pushed the Interactive ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...