It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

Enderun CrossFit proudly hosted the 2025 Reebok Nano Trials on November 16, bringing together athletes, enthusiasts, and ...

As a university professor teaching Principles Microeconomics, we invariably talk about production, costs, and profit maximization. And as a fitness enthusiast, I try to share with my students academic ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

I'm sitting in Reebok's private CrossFit gym outside of its Canton, Mass. headquarters and I look like I'm about to slip into a coma. There’s a photo taken of me after my second CrossFit workout in as ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...