The homestyle restaurant chain reports October-quarter earnings after Tuesday’s market close.

Cracker Barrel posted a quarterly loss and cut its full-year outlook as sales and traffic weakened, launching cost cuts amid ...

WASHINGTON -- Amid mounting controversy surrounding Cracker Barrel's recent logo change and redesign, the restaurant chain said it is going back to its old logo Tuesday. "We thank our guests for ...

New York (CNN) — Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

It’s the first change to the company’s branding in 10 years. Google is one of the biggest brands on the planet, and a large part of the company’s success has been branding. The company’s colorful logo ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

The global marketing firm Prophet was hired by the country restaurant chain to update the brand. The Wall Street Journal reported. In August, Cracker Barrel said it teamed with Prophet, which had ...