In May, when Facebook revealed Facebook Shop — its most direct push into retail yet — it talked about its shopping features in ubiquitous terms as new initiatives coming to both its flagship platform, ...

Instagram recently rolled out a new advertising opportunity: It launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by ...

Instagram in recent years has offered companies a number of ways to sell products, recognizing that consumers are growing more comfortable with making purchases through their smartphone. The ...

Instagram has created a realm of social fame where you can be famous simply for your following alone. Building off of this concept, Instagram has recently made a major shift into becoming an ...

This article on Instagram Shop is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

Earlier this month, Instagram began testing new navigation in its app that gave its shopping destination a more prominent position. Today, the company is moving forward with its plans to promote ...

Instagram redesigned its home screen to give users easy access to its Reels and Shop features instead of the Search tool and Notifications page. Instagram cites a change in trends amid the pandemic's ...