Now that we’re all well versed on how to apply perfume the right way, there’s something we must discuss—the most ideal time of day for choosing a new scent. Fall is nearly upon us, and that means ...

To make your scent last longer, choose a couple of pulse points. These are warm areas that’ll help diffuse the fragrance ...

Three perfume industry professionals shared their best tips for finding a signature scent. They recommended training your nose to learn what types of scents you gravitate toward. It's important to ...

Where is the best place to test a fragrance on yourself? Paola Paganini, head of Acqua di Parma Product and Marketing says the best place is on your forearm, just above your wrist. When you try a new ...

Spraying on your favorite scent may seem like a foolproof task. You’d probably be surprised to know, however, that there are perfume mistakes you are making on a daily basis. Fragrance experts say ...

Last year, fragrance was among the fastest-growing sectors of the beauty industry, despite being one of the smallest. There are many online recommendations and tempting new launches out there, but it ...