If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...
Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for ...
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...
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