Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

One of the great ironies of business is that success can breed failure. A company that invents and commercializes a market dominating new service can squelch innovation. The company’s leaders might ...

Google is now down nearly 13% in a week as Microsoft is making its move to compete in search. ChatGPT significantly boosted the capabilities of Bing. I still think Google Search should have the upper ...

This week’s dueling AI search presentations from Microsoft and Google marked the resumption of hostilities in the long-dormant search wars. Microsoft, which is a major investor in OpenAI, announced it ...

Microsoft has added a prompt inside the developer version of Edge that encourages people using Google's Bard to try the Bing AI chatbot instead. Developer Vitor de Lucca tweeted that a new developer ...

Google suspected Microsoft’s new search engine, Bing, of copying some Google-ish search technology to display certain results to users. The long version has been thoroughly covered by search expert ...

It's time for Bing and Bard to meet in the ring. Credit: VICTOR HABBICK VISIONS / Science Photo Library / Getty / Google / Microsoft Google's AI chatbot Bard is now available, which means it's time ...