Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4), the company announced Monday. Why we care. Integrating Search Ads 360 data into GA4 enables advertisers to see sessions, ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

As we step further into a post-cookie era, cross-channel performance and visibility is a growing focus for businesses. This is made even more apparent with the blocking of third-party cookies on ...

Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance ...

Google Ads is currently having issues with advertisers being able to fully access and control their ads within the advertiser console. Google confirmed the issue at 7:53 pm ET today. What Google said.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...