Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

There has been some controversy over Facebook Ads and how effective they can be to promote your website, organization or business. Facebook Ads are those little promotions or thumbnails that appear on ...

Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get ...

It’s no secret that Google Ads (formerly known as Google AdWords) and Facebook Ads have a longstanding rivalry. What is it about these two platforms that cause so much discussion? And how do you ...

A hot potato: Never let it be said that companies are running out of places to shoehorn their ads into. Facebook, for example, is running a test that places sponsored content in users' notifications.

Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that small changes in setup, targeting, and optimisation can make a big difference.