Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 5 hours ago By Keira Wingate - 2 days 8 hours ago By Ad Age and Creativity Staff - 2 days 10 hours ago By Erika Wheless - 2 ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...