The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

Anupam Bansal of Liberty Shoes explains how India’s changing retail landscape demands a mix of data analytics and human ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

If you’re like most marketers, you’ve probably read too many think pieces on the importance of becoming a data-driven marketer. While no one disputes this necessity, the roadmap to getting there is ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice president of advertising. He will lead the global strategy and commercial ...

Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James ...