AI tools and apps also rely heavily on unstructured data. For example, an e-commerce company that wants to automate and improve its customer support experience might use AI to sort through social ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

The hottest big data tools in 2025 include Amazon Aurora DSQL, Snowflake Intelligence, and the Databricks Lakebase.

Now more than ever, the ability to leverage data to uncover risks and identify opportunities can be the difference between a firm’s success and failure. In our increasingly digital world, data is no ...

AI data platform giant Snowflake has made an equity investment in Ataccama, a data governance and quality management tech ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...

As this year comes to a close, experts have begun to look ahead to next year with predictions for how companies will manage ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The era of cloud data has changed drastically. Data that was once concentrated in one location or a central repository is now distributed, and with data spread out, individuals can access it anytime, ...

Data security is crucial to protecting vulnerable individuals from potential harm. As many organizations work with sensitive information relating to specific groups, such as minors, the elderly or ...