As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

So 2026 needs to be the year of full steam ahead AI execution. Successful brands will be the ones who start investing in execution, infrastructure and analytics that scale, now. Think less big promise ...

Companies work hard at marketing themselves to attract and keep customers and clients. But most don’t do a good job marketing themselves as potential employers. It’s called employer branding, and a ...

Be part of the campus-wide effort to build a consistent, impactful brand experience by connecting with peers across campus and collaborating with our branding team. Get Brand Support Discover ...

To better understand what the UAB brand represents, how we see ourselves, and set the stage to answer big questions on the horizon, UAB has partnered with various outside marketing and communications ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Of course, you still need a solid strategy ...