Motivating employees to achieve the desired behavioral outcome is an important leadership function. In a small business it is easier to assess outcomes, so your leadership tactics can be modified ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In a law journal note titled “The Seller’s Curse and the Underwriter’s Pricing Pivot: A Behavioral Theory of IPO Pricing,” author Patrick Corrigan considers various theories advanced to explain IPO ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

When thinking about a firm’s financing and investment decisions, rational executives are guided by a belief in the efficiency of markets. But what if markets aren’t always as efficient as we believe ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

Primary care physician recruitment and retention must rely on not only increased financial remuneration, but also on a redesign of workflow and processes. Addressing the mounting primary care shortage ...

Arthur W. Staats, Ph.D., inventor of "time-out" and the Token Reinforcer System, and a forefather of cognitive behavioral psychology, has passed. Staats was born in 1924 in New York. Following his ...