BA announced yesterday (20 Jan) that it would split its marketing team with part of the team joining the commercial department and the other forming a new customer experience team, which focuses ...
It will go down as one of Britain’s worst executed product launches. The opening of Heathrow’s Terminal Five last week was a bungled opportunity for British Airways to give meaning to its advertising ...
British Airways (BA) is to open its doors to partnership marketing in a new bid to reach out and create new relationships and exploit opportunities within the leisure and SME sectors. BA has appointed ...
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