Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

AR technologies allow viewers to witness player speed, movement trails or heat maps layered over live games, turning analysis ...

Imagine “test driving” your next car in gym shorts, from your couch, while the kids watch a movie in the next room. That’s ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

Fans feel excitement as 7 AR shifts land in 2025, and many will alter daily tech habits fast. Timing matters: companies are ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Physical sports have long been known to help with anxiety and mental health. But can augmented and virtual reality sports games improve psychological well-being and reduce loneliness? Researchers at ...

With its increase in popularity, VR platforms find application in training, social events, and gaming, among others. More than just modeling for accurate graphics or smooth animation, building these ...

SAN JOSE, Calif., Dec. 02, 2025 (GLOBE NEWSWIRE) -- zSpace, Inc. (NASDAQ: ZSPC), a global leader in immersive augmented reality (AR) learning ...